Prompt library
RevOps
Marketing

Golden Path Journey

Discover the most effective and repeatable GTM engagement sequences that consistently lead to Closed Won outcomes.
Table of contents
Prompt
Follow-up Prompts
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applicable Roles
RevOps
Demand Generation
Marketing Ops
SDR Managers
GTM Leadership
Prompt
Copy

Petavue, review every contact that closed-won in the last 180 days and identify their ideal engagement path:

1. Timeline Assembly: List all marketing and sales touchpoints in chronological order for each contact.

2. Path Clustering: Group sequences where each step occurs within 14 days of the previous one.

3. Top 3 Journeys: Rank the three most effective paths by:

  • Conversion rate to Closed-Won
  • Total influenced revenue
  • Percentage of Closed-Won deals covered

4. Path Details: For each top journey, report:

  • Ordered touchpoints (Channel → Detail)
  • Median journey duration (days)
  • Conversion rate
  • Influenced revenue
Follow-up Prompts
Copy

Based on the top 3 high-conversion Closed Won sequences identified (e.g., “LinkedIn Ad → Form Fill → SDR Call → Demo”), recommend next actions to:

1. Drive more prospects into these golden paths

2. Trigger follow-ups to replicate downstream steps using:

  • Clay, HubSpot, Salesforce, or Outreach for cohort building and trigger conditions

For each golden path, output:

  • A target audience to re-route into this sequence (based on their current GTM state)
  • A recommended campaign or action to initiate (via Outreach, Email, Slack)
  • Automation logic to ensure the full path is nudged (e.g., case study auto-send after demo booked)
Action Prompt

What This Prompt Does

This prompt identifies the most consistent and high-converting customer journey sequences that lead to Closed Won outcomes. It reconstructs full engagement histories for each Closed Won contact, normalizes touchpoints, and groups similar GTM sequences into repeatable patterns. The output includes the top three golden paths, ranked by conversion rate and frequency, along with average time to close and engagement breakdowns. These insights help GTM teams focus on what actually drives conversion across inbound, outbound, or blended journeys.

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Strategic Impact

Golden path analysis turns journey data into a playbook for scalable pipeline generation. It helps teams prioritize the sequences that consistently convert and align around what works at each stage.

Business outcomes:

 → Increases Closed Won rates by focusing on proven engagement paths

 → Shortens sales cycles by replicating efficient multi-step sequences

 → Aligns marketing and sales on shared GTM motions that drive outcomes

 → Enables campaign design based on high-performing journey patterns