Data quality assessment

Stop Hoping Your GTM Data is Clean. Start Verifying It Is.

Petavue is the only continuous, automated data verification platform built for RevOps. Be confident of your data. End the doubt.

Your GTM Data Isn’t Broken. It’s Untraceable.

GTM Ops teams don’t struggle because they lack data. They struggle because:

Fields are incomplete or mislabeled
(The silent killers of analysis)
Duplicates quietly accumulate
(Hiding the true size of the funnel)
Stages fall out of sync across systems
(Because spreadsheets don't talk to Salesforce)
Sales reps change inputs without telling anyone
(Human risk is always the biggest variable)
Metrics drift because definitions aren’t consistent
(The source of all reporting chaos)

Petavue fixes this. Permanently.

Instant, On-Demand Data Hygiene Verification

Run deep data-quality audits anytime you need them. You prompt Petavue. Petavue delivers the verified truth:
  • Profiles every column, fill rate, and value pattern. Know your schema's truth.
  • Highlights duplicates, invalid emails, and stale records. Immediate action points, not just lists.
  • Flags stage mismatches, missing ownership, and activity gaps. GTM-centric, actionable hygiene.
  • Surfaces inconsistencies across all your systems.
  • Shows low-usage or redundant fields contributing to irrelevance and schema bloat.
Every verification runs in minutes. Save and re-run them weekly, or before every critical reporting cycle.

The Verified Plan. Truth Before Execution.

Every question you ask in Petavue is met with complete, uncompromising transparency. Before a single query executes, Petavue automatically generates a Verified Plan you can review:
  • Which tables are used
  • Which columns and filters matter
  • What metric definitions are applied
  • What data constraints are impacting the outcome
  • How to fix those data constraints
Petavue's verification agents understand GTM data very deeply. It pre-emptively identifies gaps and inconsistencies, adjusting the analysis plan to account for issues so you never run a blind report on bad data.

Standardize Definitions. Eliminate Metric Debate.

‘Dirty data’ is half the chaos. The other half is the paralyzing ambiguity of inconsistent metric definitions.
Petavue lets you define Key Definitions — shared, centralized formulas and terms that lock your business logic into one place. This is non-negotiable alignment.
Once a KD is created, Petavue uses it everywhere. No silent rewrites. No version drift. No re-explaining logic across teams. Our system is the only one that guarantees cross-functional alignment on every single number.
Your reports, dashboards, review meetings, and your leadership conversations—all stay perfectly aligned.

Why GTM Ops Teams Choose Petavue: The Value of Verification

Trustworthy Numbers
Verified plan execution + consistent metric definitions = fewer data debates.
Cleaner CRM, Automatically
Hygiene verifications run in minutes. Schema drift is flagged and caught early.
Less Manual Ops Work
End the time-suck of CSV reconciliation, VLOOKUP cleanup, and manual validation.
Faster Analysis Cycles
A question becomes a metric calculation and validated insight in minutes, not days.
Easy to Maintain
Set your definitions and hygiene checks once. Your GTM data stays healthy with minimal human intervention.